Titles in this Set:

1. Influence, New and Expanded: The Psychology of Persuasion
2. How to Talk to Anyone

Description:

Influence, New and Expanded: The Psychology of Persuasion
In this highly acclaimed bestseller, Dr. Robert B. Cialdinithe seminal expert in the field of influence and persuasionexplains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

Youll learn the six universal principles of influence and how to use them to become a skilled persuaderand, just as importantly, how to defend yourself against dishonest influence attempts:
1. Reciprocation
2. Commitment and Consistency
3. Social Proof
4. Liking
5. Authority
6. Scarcity
7. Unity

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdinis 3